WPSSO works great "right out of the box" — and you can keep the default plugin settings as-is — but taking a few minutes to review some basic options can help maximize your social presence and click-through rate. ;-)
If you haven't already done so, create a Facebook Page, Twitter account, and Google+ account (or Page) for your website / business. You can enter your website / business social account information on the WordPress Settings > Website Social Pages and Accounts settings page. The social account URLs are used by WPSSO for Open Graph, Schema, and other meta tag values — including the Organization social profiles in Schema JSON-LD markup (which may appear in Google Search results to highlight your website / business social pages).
Ask your authors to enter their Facebook, Google+, and Twitter contact information on their WordPress user profile page. Each author's contact information can appear in various meta tag values and Schema JSON-LD markup — but only if they complete their user profile. All URLs found in the author's contact methods will be listed in the author / Person social profile markup for Google.
Authors should take a moment to update their Facebook Follower Settings to enable a Follow button on Facebook. In this way, authors can publish both private (for friends) and public (for friends and followers) content on their Facebook wall. When an author allows followers, Facebook will also link an author's name in shares to their profile page.
Review the site description on the SSO > Essential Settings page and select a default / fallback image ID or URL. The default image is used for index / archive pages, and as a fallback for Posts and Pages that do not have a suitable image featured, attached, or in their content.
On most WordPress admin pages you'll find a Screen Options drop-down tab on the upper right-hand side of the page. You can use these options to include/exclude certain WPSSO metaboxes and columns from the current page. For example, when viewing the Posts or Pages list you can use the Screen Options drop-down tab to hide / view the "SSO Img" and "SSO Desc" columns. You can also enable / disable these columns globally under the SSO > Advanced > Social / Custom Meta tab.
When editing a Post, Page, category, tag, etc., you'll find a Social Settings metabox at the bottom of the page, where you can edit various social texts and image values. The "Preview" tab shows how this webpage might look like when shared on Facebook, the "Head Tags" tab shows a complete listing of meta tags created by WPSSO, including additional Schema markup and LD+JSON for Google, and the "Validate" tab allows you to submit the current webpage URL to a number of test and validation tools.
Review the WordPress Settings > Social and SEO Image Dimensions values. If your original images are large enough, you should set the Open Graph image dimensions to 1200x630px cropped or larger. Images that are 600px and wider are displayed more prominently on Facebook, and 1200px or better is required to avoid upscaling (stretching) images for retina / high-PPI displays — so it's worth taking the time to make sure all your original images are at least 1200px wide, along with setting an Open Graph image dimension of 1200x630px cropped.
WPSSO allows you to customize Open Graph meta tag and Schema markup values specifically for the Pinterest crawler. If you use a caching plugin (or front-end caching service), it should detect the Pinterest user-agent and bypass its cache — for example, look for a "User-Agent Exclusion Pattern" setting and add "Pinterest" to that list. In order to provide the most up-to-date information for social and search crawlers, you may also consider adding the following user-agents to your caching plugin / service exclusion list:
facebookexternalhit Google-Structured-Data-Testing-Tool validator.ampproject.org Pinterest Twitterbot W3C_Validator Validator.nu
Submit a few sample Posts, Pages, etc. to the Facebook Debugger to verify your Open Graph meta tags. A link to the Facebook Debugger is available under the Validate tab in the Social Settings metabox (on post, term, and user editing pages). Submitting a URL to the Facebook Debugger can also be used to clear Facebook's cache (after clicking the "Fetch new scrape information" button a few times). If you're validating older posts / pages, pre-dating the activation of WPSSO, Facebook may continue to use the old meta tag values from its cache even after fetching the new scrape information.
Submit a Post / Page to the Pinterest Rich Pin Validator and request approval for Rich Pins. Pinterest Rich Pins are an extension of Open Graph (and Schema) meta tags, but the Rich Pin Validator can be a little buggy, so double check any errors with the Facebook Debugger to make sure they are actual / real errors.
Submit index / archive and Post / Page URLs to the W3C Markup Validation Service to verify the HTML of your theme templates. Social crawlers expect properly coded HTML markup that conforms to current HTML / XHTML standards. If your webpages contain serious markup errors, social and/or search engine crawlers may be unable to parse your webpage content. Fix and/or report any template markup issues with your theme author.
WPSSO is a powerful tool and social framework that detects images and videos from a variety of sources (attached, featured, content, etc.), along with 3rd party plugins and e-commerce product information. It's worth noting some of the most common questions, to get an idea of what WPSSO can do, and some of the issues that may come up. Some of the most relevant / popular frequently asked questions are:
Comments and suggestions to improve the plugin features are always welcome — please open a ticket if you have any ideas you would like to share with us. ;-)
Website developers / designers will probably want to consider a few additional settings...
WPSSO_HIDE_ALL_WARNINGSconstant as true to auto-hide all dismissable warnings.
<head>element attributes to add a Schema item type for the
<head>section only. To apply the Schema item type for the whole page instead, change the "<head> Attributes Filter Hook" value from 'head_attributes' to 'language_attributes'.
WPSSO_IMAGE_UPSCALE_TESTconstant as true, or hook the 'wpsso_image_upscale_test' filter and return true. Other constants and filters are also available to upscale all images (not just the WPSSO image sizes) and adjust the maximum percentage.